Chris Fisher opened Shine 18 Years ago with nothing more than a passion to serve others and build a team.  Today as the head of a nation-wide franchise organization he is focused on serving his franchisees and ensuring that they avoid the mistakes he made while he built the brand and learn to master the tools at their disposal to create healthy businesses.  


Chris Fisher Shine CEO



Matt joined Shine in 2012 when Chris Fisher moved his family to Uganda to serve in Africa from 2012 to 2015.  During that time Matt fell in love with the brand and the concept.  In Matt's role as President he is charged with ensuring that the digital presence of Shine stays strong and serves our franchisees well.  His genuine love for people throughout the organization is clear from the first phone call.  

Matt DeYoung President of Shine


Numbers and Replication

Lee is the Owner of Shine Locations in both Michigan and Texas.  A successful entrepreneur and an incredibly savvy businessman who likes to relax with a set of quickbooks budgets in his spare time.

When Chris launched the franchise concept He took his large volume location and split it into the first two Shine locations.  When Chris left for Africa Shine recieved Lee and Aaron as our first franchisees.  

Lee has been instrumental in the launch of every single Shine location since we started, giving selflessly of himself to invest in the lives and businesses of others.  

Lee DeJonge Shine Franchise