About

One of the Best Franchises to Own

Hello! We’re Shine.

We are a value-led franchising company with a vision to create a brighter world through developing World-Class Window Cleaning and dedicated Home Service Businesses in every community Shine is in.

When Shine Founder and CEO Chris Fisher graduated from college in 1998, he built a company to help others and create opportunities for individuals to become leaders.

Fast forward to today, Shine is one of the country's top-growing franchises. Headquartered in West Michigan, Shine is franchising nationwide with locations in over 15 different states and growing. We are a group of like-minded, fun, and caring people passionate about helping people grow successful businesses!

If this sounds like an organization you would like to join, let’s talk!

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Our Values That Drive Us Forward

EXCELLENCE

We relentlessly chase perfection and the absolute highest quality in everything we do.

SERVING

At the end of the day, the three words we want used to describe us are: loving, serving, and caring.

SAFETY

We care about everyone on our team and we care about our customers. We do what is safe and don't do anything that isn't.

HAVING FUN

The lifeblood of our company. If it isn't fun, we still do it — we just find a way to make it more fun. We are a family.

POSITIVE ENERGY

We are always learning, being coached, holding ourselves accountable and being positive about implementing change.

Meet Our Team

Leadership

Chris Fisher

Founder & CEO

Chris washed his first window in 1999 with a gas station squeegee and had no idea that would lead to millions of windows being washed with the help of amazing people in one of the greatest industries in America, franchising. Today, Chris leads a growing franchise system, with over 50 locations nationwide. Chris also loves keeping up with his kids as they go to college, high school and elementary school.

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Caleb Clayton

VP of Franchise Growth

Caleb Clayton brings over a decade of expertise in franchising, having guided countless entrepreneurs and franchisors through the exciting and complex world of franchise growth. His franchisee-first advocacy, combined with a proven track record of helping brands and business owners achieve their goals, will be instrumental as we continue reimagining growth with a holistic approach. When he’s not empowering others to succeed, Caleb loves spending time with his family.

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Franchise Team

Matt De Young

Coaching Leader

Matt serves as our Franchise Business Coach. He has been working with Shine in various roles and capacities since 2012. Matt brings experience to the Shine team as both a professor and entrepreneur. His favorite part of the job is encouraging those who choose to take on the unique challenge of business ownership.

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Dan Steiner

Brand Marketing Leader

Dan brings 12 years of business ownership and 30 years of marketing experience across franchising, retail, and sports. With a decade in home services franchising, he's well-versed in the industry. Dan holds a Bachelor's in Sports Management & Marketing and an MBA in Business. Outside of work, he enjoys bass fishing and mountain hiking. Dan's passion lies in helping small business owners achieve their dreams.

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Mike Mulder

Franchise Training Leader

Mike started his Shine journey in 2008 working as a technician for the Grand Rapids location. He worked his way up to a Crew Leader in 2009 and moved over to the Holland location in 2010. In 2015 he became the General Manager for that location where he continued his journey until spring of 2022. In 2024, he returned to Shine to become the new Training Leader and is excited to help new and current franchisees take their locations to the next level. Outside of work he enjoys spending time with his wife and 3 children, camping, and hunting in the woods.

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Debra Huben

Franchise Training Director

Debra is a seasoned trainer and management professional with over 30+ years of experience in training, leadership, and administration. She resides in West Michigan; a transplant from NJ, and daughter of a Mr. Fix it. She loves duct tape, home projects, church, fun of any kind, and traveling. Her reliable quote ~ “no problems; just solutions!” Debra has a passion and energy for helping others succeed and enjoy the journey along the way.

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Noah Schuitema

Franchise Manager

Noah is a 2020 Graduate from Olivet Nazarene University with a double major in Finance and Business Management and a minor in Marketing.

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Julia Michalik

Marketing Specialist

Julia's experience in marketing brings incredible support for our franchise owners. From graphic design to social media management, she brings creativity and innovation to Shine in every way. In her free time, Julia enjoys playing beach volleyball, snowboarding, and photography!

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Braden Werley

Franchise Consultant

Braden started off his Shine journey at the first location in Zeeland, MI back in 2013. At the end of 2017, Braden and his family transplanted to Austin, TX to enjoy the beautiful weather and help Shine grow into southern regions. Braden has worked in the field, as a manager, as an owner/operator and also helps new franchise owners bring Shine to their own community. When Braden isn't at the office, he enjoys spending time with his family being outdoors and exploring all the restaurants the Texas Hill Country has to offer!

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Melissa Kornoelje

Accounting

Melissa works to make sure Shine’s finances are accurate and in good shape. She loves being part of the Shine family and wants to help them maintain and improve their current level of excellence.

Outside of Shine, Melissa volunteers at a local cat rescue. She loves seeing the shy or scared cats blossom under the love they receive, and she gets excited when they are adopted into a forever home! She also loves traveling both locally and around the country with her husband. Their favorite places are natural wonders and historic sites.

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Support Team

Michelle Fisher

Logistics Director

Michelle, wife to Chris, learned to use a window cleaning squeegee while helping out on a few jobs during the early days of Shine. She is mom of six fun and spunky kids; three of whom are adopted from Africa. She now enjoys being behind the scenes planning for the yearly Shine Connection Conference and Holiday Light Trainings. In her free time, Michelle enjoys a good book, working out, gardening, and spending time with her family.

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RED66 Marketing

Marketing Support

RE66 Marketing aims to build authentic relationships with clients, team members, and community, for life. Serving business owners and leaders from companies across the country, the team is passionate about great marketing and taking action to move your message and business forward.

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Get Started with Shine

Are you ready to launch a flexible, scalable home services business that makes a difference in your community? Download our franchise kit and connect with our franchise team today!

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