About

One of the Best Franchises to Own

Hello! We’re Shine.

We are a value-led franchising company with a vision to create a brighter world through developing World-Class Window Cleaning and dedicated Home Service Businesses in every community Shine is in.

When Shine Founder and CEO Chris Fisher graduated from college in 1998, he built a company to help others and create opportunities for individuals to become leaders.

Fast forward to today, Shine is one of the country's top-growing franchises. Headquartered in West Michigan, Shine is franchising nationwide with locations in over 15 different states and growing. We are a group of like-minded, fun, and caring people passionate about helping people grow successful businesses!

If this sounds like an organization you would like to join, let’s talk!

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Our Values That Drive Us Forward

EXCELLENCE

We relentlessly chase perfection and the absolute highest quality in everything we do.

SERVING

At the end of the day, the three words we want used to describe us are: loving, serving, and caring.

SAFETY

We care about everyone on our team and we care about our customers. We do what is safe and don't do anything that isn't.

HAVING FUN

The lifeblood of our company. If it isn't fun, we still do it — we just find a way to make it more fun. We are a family.

POSITIVE ENERGY

We are always learning, being coached, holding ourselves accountable and being positive about implementing change.

Meet Our Team

Leadership

Chris Fisher

Founder & CEO

Chris washed his first window in 1999 with a gas station squeegee and had no idea that would lead to millions of windows being washed with the help of amazing people in one of the greatest industries in America, franchising. Today, Chris leads a growing franchise system, with over 50 locations nationwide. Chris also loves keeping up with his kids as they go to college, high school and elementary school.

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Ashly Loza

Integrator

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Brett Marhenke

VP of Operations

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Dan Steiner

VP of Marketing

Dan brings 12 years of business ownership and 30 years of marketing experience across franchising, retail, and sports. With a decade in home services franchising, he's well-versed in the industry. Dan holds a Bachelor's in Sports Management & Marketing and an MBA in Business. Outside of work, he enjoys bass fishing and mountain hiking. Dan's passion lies in helping small business owners achieve their dreams.

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Caleb Clayton

VP of Franchise Growth

Caleb Clayton brings over a decade of expertise in franchising, having guided countless entrepreneurs and franchisors through the exciting and complex world of franchise growth. His franchisee-first advocacy, combined with a proven track record of helping brands and business owners achieve their goals, will be instrumental as we continue reimagining growth with a holistic approach. When he’s not empowering others to succeed, Caleb loves spending time with his family.

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Sydney Wiseman

Director of Demand Generation

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Jeff Brown

Melissa works to make sure Shine’s finances are accurate and in good shape. She loves being part of the Shine family and wants to help them maintain and improve their current level of excellence.

Outside of Shine, Melissa volunteers at a local cat rescue. She loves seeing the shy or scared cats blossom under the love they receive, and she gets excited when they are adopted into a forever home! She also loves traveling both locally and around the country with her husband. Their favorite places are natural wonders and historic sites.

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Jordan Watts

Accountant

Michelle Fisher

Logistics Director

Michelle, wife to Chris, learned to use a window cleaning squeegee while helping out on a few jobs during the early days of Shine. She is mom of six fun and spunky kids; three of whom are adopted from Africa. She now enjoys being behind the scenes planning for the yearly Shine Connection Conference and Holiday Light Trainings. In her free time, Michelle enjoys a good book, working out, gardening, and spending time with her family.

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Get Started with Shine

Are you ready to launch a flexible, scalable home services business that makes a difference in your community? Download our franchise kit and connect with our franchise team today!

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